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Supplementary Reading |
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Conversation: 09.
Can-Am
The Can-Am Sports Corporation of Canada is the largest producer of baseball and American football equipment outside the US. Its distributor in Europe is Touchline Trading UK. Interest in these sports is growing fast in Europe. Can-Am’s sales in the European market are also
growing fast. However Can-Am is concerned about Touchline.
FILE ONE
"A Multinational Corporation.”……………………………………6-7
An extract on Can-Am from a company handbook
"The European market is very important to us!"………8-9
An interview with Thomas Willhite, Can-Am’s International
Vice President
"Continental Europe is too important to ignore……………………………………10-11
An independent study of the European market
Answers……………………………………23-24
Recording script (supplementary texts]……………………………………25-26
Note: the recording for Case 1 is on cassette 2; side A and side B [first part]
AIMS
In this file you will study:
1. reading background information on a company
2. finding out basic facts about o company (question forms)
3. using high numbers
Read this extract on Can—Am Sports from the international company handbook.
GENERAL
A Can-Am is a Canadian corporation which manufactures and sells a high quality range of baseball and American football clothes and equipment.
B Can-Am is a multinational corporation with headquarters in Toronto.
C it is the largest manufacturer of American sporting goods outside the US.
INTERNATIONAL
a 75% at Can-Am’s annual revenue comes from export sales.
b The group has major subsidiaries in the US. South Korea and the Philippines.
c It sells its products in Europe through an exclusive distributor, Touchline Trading UK.
FUTURE TRENDS
l More export-oriented than its bigger US competitors. Can-Am is expected to invest heavily in the growing European market.
2 Group sales abroad are expected to grow at an annual rate at 22% for the next three years.
Now listen to a recorded summary of the extract.
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版權所有 不得轉載 ?1997- 2008 Champion
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